It was with great sadness that I learned of the recent death of Gordon Edge. These are some of my memories of a great technology innovator and business leader.
For a period of almost three years, during the 1980s, I was privileged to work at PA Technology, near Cambridge. This was a great place to be and formed part of what became known as the “Cambridge Phenomenon”.
Populated by a bunch of bright mavericks, it was led by its founder and chief maverick, Gordon Edge. Dressed immaculately, he spoke quietly, using few words, and what words!
Selling innovative products
If you are selling something, then you want people to buy it, but how? The challenge is greater if your product is more innovative. But maybe other innovations can come to the rescue.
Resistance from existing distributors
For Tesla, the electric car manufacturer which is shaking up the motor industry, Texas is different. Tesla believe that existing car dealers have little incentive to sell electric cars, so they decided to sell them direct through their own sites, rather like a kind of Apple Store chain for cars.
But in Texas the car dealers don’t like that and they have laws to stop it.